analysis, but make it fashion

No one needs another piece about why social media can be toxic. But for fashion journalists and social media “commentators" – people whose material is generally found in the fleeting trends of TikTok, emerging designers on Instagram and discourse on Twitter – is it really an option to step back? Read on - not for an actual solution, just an articulate rant. For a while, I’ve been trying to pry my brain away from the deadly grip of social media algorithms and the combative nature of online interactions. The upside is slightly improved mental health, I guess. The downside is it impacts my material as a fashion journalist. This extremely niche issue is one that has been on my mind recently. How am I supposed to protect my mental state and already-rotten attention span when I want to write about pop culture? When trends are born on TikTok, how does a fashion writer make a living offline? The necessary yet toxic relationship between social media and creatives has been discussed before.